Who we are
Ernie Svenson is a New Orleans commercial litigator who spent 15 years practicing law in a big firm, totally dependent on secretaries and paralegals to manage bulky paper files. Then he learned the secret of paperless lawyering, which led him to go out on his own and create a practice so smooth and efficient that it practically ran itself.
Now, as a nationally recognized speaker, author, and blogger, he helps fellow lawyers harness that same stunning “automation power” to cut overhead, boost profits, attract ideal clients, and easily outmatch snooty big firm adversaries. You too can adopt Ernie’s system, even if your current tech skills are limited to sending and receiving emails. In fact, if you passed the bar you can easily learn it in a matter of hours, without disrupting your practice in any way.
Andrew Legrand went straight out of law school into a solo practice, which was completely virtual. He’s represented local businesses, and national ones —always making strategic use of technology to work smarter and do a better job.
Andrew has gained media attention from Forbes, and Business Insider. He recently joined forces with another innovative lawyer to form SperaLaw, which represents his latest vision of what the most client-focused modern law firm should be.
Parker Layrisson is an attorney and author who built a big personal injury practice in small place by writing the book on it. His law office is located in Ponchatoula, Louisiana (Population 6,596) but clients often find him via his strategically crafted website.
Parker’s internet marketing strategy generates a steady stream of quality car accident cases (he completely shuns traditional advertising, including tacky TV ads). His practice – 100% personal injury – has grown to include satellite offices in New Orleans and Baton Rouge. He recently created a monthly mentoring group for young lawyers, helping them learn the nuts and bolts of building a successful law practice.
Craig Bayer is the founder of Optiable, which helps small law firms with practice management software such as Amicus Attorney, Clio, Worldox, TimeMatters, and PCLaw as well as cloud services such as NetDocuments, Dropbox, and Google Apps. He’s been doing law-related tech consulting for over ten years, and has worked with hundreds of law firms.
Craig frequently speaks to bar associations, and is sought after because he not only has deep knowledge of law-related technologies, but can also explain it in a straightforward manner. Craig’s advice is always based on what’s best for the client, even if it winds up being a solution he doesn’t provide.
Jason Marsh is the founder of Marsh8, a nationally known digital marketing agency focused on small firms. Internet marketing for lawyers is intensely competitive, but Jason knows what is working right now, and he tells it straight. More importantly, he gets consistent, dependable “returns on advertising investment” for small firm lawyers who want the maximum bang for every buck they spend online.
Jason crafts tailored online campaigns that get maximum ROI, and he continually optimizes each campaign over time (crucial in the constantly changing online world). He also chairs the “Legal Marketing Group” for the ABA’s Law Practice Division.
Megan Hargroder founded Conversations, LLC,which does social media consulting and web-strategy for businesses of all sizes, and especially enjoys helping lawyers in small firms.
She agrees that “social media” is an annoying word, but emphasizes that strategic use of social media helps lawyers attract better clients.
Clients who appreciate your diligent work, and are easy to work with…, who can be annoyed with that?