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Making your website more attractive to Google

By September 15, 2011June 6th, 2022No Comments

If you have a website you should always be asking yourself if it’s optimized so that people who are searching for lawyers like you can find it easily. The art of making your website ‘search friendly’ is called SEO, or “search engine optimization.”

In the realm of SEO there are good ways to do it, and bad ways. The bad ways are usually touted by sleezy people who are peddling a “get rich quick” scheme. Good SEO takes time and requires some actual attention on your part.

But it’s not that hard really. Here are some useful tips to get you going:

  • Add unique keyword and description meta tags to all your pages.
  • Use Google Analytics to see where your users are coming from and what it’s coming from.
  • Have a blog on your homepage, if possible, to create fresh content, which drives up your Google PageRank.

For more tips read this BusinessWeek article entitled How To Get Google To Love You In Just 4 Months. Even better is the video from Lynda.com entitled¬†Analyzing Your Web Site to Improve SEO. Seeing how to use the Google Adwords Keywords tool is the best way to quickly grasp what you’re supposed to be doing.

If you want to learn how to use the web effectively to get high-quality clients in a dignified, professional way¬†sign up for our free email course on “How to Build an Online Reputation which starts with us giving you a FREE 1-page guide called “How to Create a Great Law Firm Website for $500 or less.

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